Placement of PR publications for A4 Group (CBD manufacturer)

Client Request:

A4 Group, a leading manufacturer of CBD-based products, approached us with the task of placing PR articles aimed at specific key queries that were a priority for the brand. The goal was not only to ensure the presence of content in search results but also to ensure its high visibility by ranking the materials in the top 10 to gain referral traffic.

Tasks Set:

• Analysis of key queries of interest to A4 Group and determination of content requirements.
• Development and optimization of PR articles, considering key queries and the brand’s advantages.
• Placement of materials in relevant search results with the aim of ranking in the top 10 for target queries.

Methods and Solutions Applied:

• Key query analysis: an in-depth analysis of the competitive landscape and keyword potential was conducted to determine the topics and aspects to be highlighted in PR articles.
• Content creation: Based on the analysis, content was created that met the requirements of key queries and emphasized the unique advantages of the brand.
• Targeted placement: We selected the most relevant platforms for placing PR materials to ensure maximum visibility and achieve the goal of reaching the top 10.

Results:

• Referral traffic to the A4 Group website began to flow from the PR materials. This additional visitor influx led to an increase in orders, serving as another indicator of the success of the campaign.
• PR articles successfully ranked in the top 3 for the primary key queries that were a priority for the client, thereby ensuring the visibility of the A4 Group brand among the target audience and strengthening its position in the CBD market.

Examples of articles placed in the search engine results