Placement of PR Publications for Binomo

Client Request:

The client approached us with a request for the placement of PR materials in Ukraine. The main focus was on disseminating information about recently received international awards confirming the reliability of the company:

• The most reliable platform in the world in 2023, according to the International Business Magazine Awards
• The safest trading platform in the world in 2023, according to the World Business Outlook

Tasks:

• Maximize the reach of the potential audience in Ukraine.
• Achieve top-10 positions for PR materials in search engine results for key brand queries.
• Effectively convey information to the target audience about the company’s important awards that highlight its status as a reliable trading platform in the global market.

Methods and Solutions Applied:

• Market analysis. We conducted a thorough analysis of search engine results, studying the competitive landscape, current positions, and keyword optimization opportunities for promotion.
• Content creation. Together with the client, we developed and optimized content to emphasize the necessary news: the company’s unique advantages and awards, and we ensured its appearance in the top-10 search results.
• Selection of optimal platforms. After a detailed analysis of search engine results, we selected the most suitable and authoritative platforms for placing PR materials to guarantee maximum audience coverage and material placement in the top-10 search results.

Results:

• Materials were placed on platforms with a combined reach of over 25 million users, ensuring maximum attention to the company’s achievements.
• Articles and publications under the Binomo brand successfully secured positions in the top-10 on Google, increasing the brand’s visibility in the Ukrainian market.

Examples of articles placed in the search engine results

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